Cómo lelinchao comenzó su viaje en logotipo y tarjeta de visita
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Leverage Jiu-Jitsu is a start-up organization that believes that the art of jiu-jitsu is meant for the those who need it the most - those smaller and weaker than average. Target audience - young professionals, families and active older adults in an affluent suburb between Washington D.C. and Baltimore. The location of the program is in a home-based, modern, "boutique" fitness studio. The business owner is a Black Belt in Gracie Jiu-Jitsu who received his credentials and trained with some of the most elite in the industry. In addition to a strong women's self-defense and adult Gracie Jiu-Jitsu program, Leverage Jiu-Jitsu has an innovative anti-bullying kids program integrating behavioral health based principles with Gracie Jiu-Jitsu and self-defense techniques. Leverage Jiu-Jitsu has also evolved a unique corporate training program for home-health workers who often work in unsafe neighborhoods. We hope to distinguish ourselves from the traditional look and feel of many of the mixed martial arts/brazilian jiujitsu (BJJ) programs in the marketplace, by remaining on the smaller side (small groups) and be identified as a "best-in-class" high quality, exclusive Gracie jiujitsu school in a safe, clean and attractive learning environment.
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The business owner is looking for something that is reminiscent and somewhat recognizable as a Brazilian Jiu-Jitsu logo but unique, modern, edgy, and ideally incorporating the principle of "leverage" for a more upscale, professional market. Flexibility with the logo would be ideal to adapt to kids, women and older adults. The attached images are directional only. The business owner is open to creative alternatives that are fresh and unique but have the same edgy, modern feel.
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