Our platform targets international travellers aged 15 to 30 that wish to travel abroad to learn a new language by undertaking classes in language schools.
However we are not another « Language Course Institute » platform, Lost in immersion aims to be an open-minded, true-seeker and original tool for students to have a real on-site experience.
The logo must define a new way of taking language courses :
Lost in immersion wants to speak to =
→ Students who are "travelers" and "visitors" before being "pupils" or "tourists"
→ Passionates of language, even if with a weak level
→ Student seeking immersion, a real experience of the country/city, disorientation, getting lost, drifting, serendipity, total disconnection with culture of origin, language learning by empathy, convergence, intimate understanding of the new culture
Because we want students to have all real information on our platform and focus on facts and real feedbacks,
Lost in immersion values are =
→ Emphasis on being transparent, trustworthy with an neutral and objective
→ Not corporate
→ Human, friendly, dynamic, helpful, start-up style
We of course refer to the "Lost in translation" Movie for the name of our brand
> Please avoid all king of 1st degree design like for example : traditional and old fashion student hat / earth / plane
> Please work on : "language" theme (learning, speaking, find new words and vocabulary, become street-language fluent), "immersion" theme (that is you go to a country where you do not speak the language or know the culture and you get to know them by acculturation), lost in a good way (= serendipity)
we like mostly modern/contemporary design with 2/3 colours max but a good concept and a beautiful and designed typo
Thanks a lot ! Cheers