Create a new Identity for an upcoming Online Digital Gaming Retail Startup

Instacodez

Our company sells digital video games and subscription codes for gaming services like Xbox Live and PlayStation Network to consumers around the world. Our target audience are males from 17-35 years old, however we also have female customers.

I'd like to explore the following colors:

Reds: Energy, action, passion and love.
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Orange: Creativity, Invigoration, Unique, Stimulation
Green: Fertility, Wealth, Healing, Success, Growth
Yellow: Knowledge, Energy, Joy, Intellect, Youth

It would be nice to have a logotype as well as the logo as a name so that we can use the logotype for square images like profile pictures on twitter or other services where square images are required. Please feel free to use any colours you see fit for our business. Do not limit yourselves to the colours of our current website and logo.

There are competitors and companies from the same sector whose logos we have attached in the project brief. We believe some of them look a little outdated and would like something a little more modern.