We are looking for a new logo and business card design.
Our company name is zenverify. It is important that people distinguish and read our name as zen-verify. To achieve that in our current logo, I have the "z" and the "v" as very slightly larger font sizes.
I have uploaded our current logo (name with a cloud with checkmark), which is just ok. The blue used for the company name is a little too bright. When creating graphics, it is hard to incorporate this color into the presentation.
We are a cloud-based company (the only one in our space), so that is why our current logo includes a cloud image. And we test (aka verify) that your code is working, which is another way of saying we check your code, hence the reason there is a checkmark. Finally, we make test-automation easy... zen like, hence the reason for "zen". Zen connotes east, harmonious, peaceful, and simple. Making our product "easy" to use is its most important differentiator. Test automation has a reputation for being super expensive and super complex. We are changing all that. Our software test automation product is easy to use and affordable. Altogether, this hopefully helps you understand why we currently have a checkmark, a cloud, and the name zenverify.
So, while we are happy with the name (zenverify), we are not in love with our logo. Our current logo includes all the correct concepts, but visually and emotionally it is just OK. feel free to iterate on our existing logo or start from scratch. I am looking foreword to seeing how you blend together the core concepts described herein with more creativity.
Our slogan is "Think like a human. Test like a machine." This captures the essence of our value proposition since most of our competitors require you to think like a machine so you can test like a machine.
And, we need to make business cards. Next, we will be creating facebook, linkedin, and twitter pages (but these social media pages will be follow on work).
To get a feel for our current "brand voice" please check out our website:
http://www.zenverify.com/ . I have emulated much of our brand approach based upon https://www.zendesk.com/, which is a company whose marketing I like.
While we sell to banks, healthcare, and technology companies. We also hope to sell to internet companies like Yelp, Facebook, Match.com, and Linkedin (just to name a few) and any other web/mobile-based startup. So, our image can be hip and fun, but not juvenile or immature.
Finally, I have also included our target audience personas in the logo section of this creative brief. Please feel free to imagine these users when designing for this contest.
Final finally, please only use sans-serif fonts.