We are looking for something modern, minimalist and on-trend. We want a logo that communicates our business (consider electricity, but in a conceptual, potentially scientific manner as opposed to the stereotypical light bulb, or lightning symbol) for example currents, forces, charges. We would be open to considered concepts that speak to this in context of a premium brand. Our ultimate challenge is to convey a sense of mastery/intellect within the context of electricity. Electricity may form your contextual reference whereas the sense of mastery will simply come from considered/crafted typefaces and colour use.
We are a modern, technologically savvy, disruptive business. We are insightful leaders with modern knowledge of renewable energy (but our focus is beyond renewable energy) - employing cutting edge tech to deliver efficient electricity supply to large businesses.
We are open to abstract and slightly more conceptual iconography - but should have reference to electricity in some way -again - currents, forces, charges. We will consciously look to reward designers that put forward original ideas rather than copy others. We want people to remember this logo - to be iconic.
Our website will be smarter.energy and this is what we want reflected in our logo, but we are yet to decide if we will be referring to ourselves (in conversation) as "smarter dot energy" or "Smarter Energy".
We are an Australian company currently operating in the Australian market but want a logo that can be used globally.