Brand & Business: We are an audiovisual labor company with over 10 years in the industry. We provide stagehands to setup events as well as the professionals that engineer the equipment. We only provide people! We are “professionals serving professionals.”
We are rebranding and changing our name from “Washington DC Audio Visual” aka “WDCAV” to simply “Showcrew.”
Target Audience: Our audience is broad and ranges from young professionals to older business men and women. We market towards meeting and event planners and production companies. For recruitment, we would like to appeal to tech savvy young professionals looking to break into our field.
Values to communicate: We pride ourself on professionalism! We would also like to communicate team work, a strong labor force and a diverse staff.
Stylistic preferences: We are looking for quick recognition. We would like something sophisticated, yet artistic and bold. We will attach both our previous company logo and a concept logo that we have been working on (we are not committed to this logo.) The logo must look good, both large and small, in grayscale or in color, and be able to transition to both light and dark backgrounds - as it will be used in unpredictable client work, on white paperwork, and on black crew polo shirts. We like left logo alignment but are open to any and all concepts! We also prefer “Showcrew” in lowercase as opposed to “SHOWCREW” but would be open to any and all variations. Please be creative and submit as many concepts as you would like. We will do our best to review and provide feedback.
Colors: We are not sold on any specific colors, however, we would like to stay somewhat diverse and more masculine.
Attachments: Again, we will attach both our previous company’s logo along with the current concept (we are not sold on this.) Also, we will attach other logos that we like which may inspire you and adhere you to our likes and dislikes.
Thank you all for your time and good luck. We look forward to seeing what awesome concepts you come up with!
Showcrew CEO & Labor Specialist