Cómo warren ZF comenzó su viaje en logotipo y tarjeta de visita
¿Cómo se te conoce?
¿Cuál es el eslogan de tu compañía?
private equity redefined - all in lower case; and wand the design to allow for using the logo/name with our without the slogan
Cuéntanos a qué tipo de público quieres llegar
Snowline is a recently established asset management firm that helps high net worth individuals and family offices invest their wealth and gain investment exposure to private companies in Canada and internationally.
The target audience would be wealthy investors and professionals in the finance and investment industry.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Let designers make suggestions:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Please de-emphasize “Capital” in the name. Snowline should be more prominent.
I’m torn between a logo that has an easily recognizable shape vs a logo where the name becomes the logo. However, I would like a snow capped mountain or mountains to somehow be incorporated in the logo. The name of the firm - Snowline - was chosen because snow above the snowline on a mountain is the purist. In our offering, we are striving for purity and simplicity, while delivering top returns. We will deliver an investment product that: is focused; provides appropriate and not excessive diversification; generates solid returns; has reasonable associated costs.
Given that Snowline is an investment business, I’d like the design work to portray the firm as “professional”. However, I’d like to avoid it being boring...it is ok for the design to portray energy so that the target audience feels (from the design) confident that Snowline will generate great investment returns for them. They should also feel at ease, in that their capital is safe in the hands of Snowline.
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