A key thing is using the word 'Shine' in my business name. I want my Consulting services to convey that I will help make my Client's Shine. I will be dealing with a mix of people in the Corporate world. But I want my logo design to stand out compared to other typical boring business names. Shine shows how I differ from other IT Consulting Agencies and shows more of my personality, compared to other companies. It can't be too crazy as I am still dealing with Corporates and still need to appear professional, but I would like it to be fresh and new with emphasis on the word Shine. Maybe the Word Shine is in a different font, bold, bigger, cursive, different colour, flowing, sparkly, shows light shining and has a positive vibe which is what attracted me to this name in the first place and represents what I can offer. It doesn't need to be too complex.
The word Shine also has a nature element to it for me, sun shining, ocean sparkling, sunrise, sunset etc. I'll probably use nature Shine images on my website with content on my Consulting Services. My nickname is Rainbow, so Shine makes sense to me. Although I don't use my nickname in my professional career but there are synergies to me and my personality.
Also, it was hard for me to only choose 3 of the sample Logo's. I don't like the character or letter mark, but happy with all of the others.
Also- Another inspiration and design idea which I wanted to share, is I really like 70's Retro Styles, like how you would see text on a 70's T shirt, in cursive. Mainly for the 'Shine' part. I found some examples which kind of head in that direction which I'll post up.