Design an enduring logo for an Australian energy company

Industria

Organisational Mission: To deliver affordable energy to WA industrial customers. WAGP is a buyer and seller of gas. Target Audience: Japanese gas owners (in WA) from whom we buy gas and Industrial Buyers of natural gas (e.g. Alinta, Synergy Energy, WesFarmers, Alcoa) to whom we sell gas. This audience is conservative and corporate. They evaluate commercial partners by their reliability, mature governance and integrity. Our Purpose: To create a level playing field that respects the difference, equality and interdependence that exists between all people. We believe each of us are vastly different, of equal value and that we cannot succeed alone. Our Values/Behaviours (How we operate): 6 behaviours guide us: - Generosity: First, serve others. - Integrity: Do what is right and lawful. - Efficiency: Use time and money wisely. Less is More. - Truth: Acknowledge and say what you believe to be true. - Courage: Set difficult goals and learn from setbacks. - Commitment: Consciously prioritise and make decisions. - Pride: Do our work with conscientiousness and honour

You do not have to use Blue AND Red together. You can use the company name WA GAS & POWER or Western Australian Gas & Power. You don't have to feel wedded to using the letters W and A in the logo. It is more important to reflect the purpose and values of the company.

The logo should be informed by sensibility of Japanese utility logos such as Tokyo Gas, Osaka Gas, Kansai Electric, Kyushu Electric, JERA and Toho Gas (examples provided in attachments). The design that will strike at out to me, is the one that conveys a sense of conservatism, economy and progressiveness, but also that it has come from a long industrial heritage. My team will collectively decide on the logo that best represents an energy company that: - Connects Japanese gas sellers with Australian Industrial gas buyers. - Is still in business 30 years from now (is enduring). - Believes that people are vastly different, of equal value and cannot succeed alone. - Operates with Generosity, Integrity, Truth, Courage & Commitment - Is young, energetic and risk-taking. But at the same time experienced, deliberate and objective.

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logotipo y tarjeta de visita comienza en $449.