Cómo Mark Egge comenzó su viaje en logotipo y tarjeta de visita
¿Cómo se te conoce?
Cuéntanos a qué tipo de público quieres llegar
High Street brings new and innovative approaches to help transportation agencies make decisions and communicate complex issues to stakeholders. We are future focused, big picture thinkers who are able to connect dots other people don't.
Our target audience are the leaders of the government agencies that build and maintain America’s roads.
High Street is the firm that is leading the government agencies that build and maintain America’s roads in better leveraging data to make smart decisions about where to spend money, better communicate with the stakeholders, make our roadways and transportation networks better reflect the goals and values of cities and states.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
Blues are generally preferred (the company’s current logo is blue). We would also consider purple (creative, imaginative, wise) or red (youthful, bold) logos. No greens, yellows, or browns, please.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The 3D appearance of this logo makes it jump off the page. The name is very well connected to the logo concept. The play between “WALL” and “SPACE” is nicely balanced. We hope similar balance can be achieved between “HIGH” and “STREET”.
Clean, memorable, distinctive wordmark. Shows that with a well designed wordmark, a symbol or illustration isn't necessary.
Simplicity, geometric design, incorporates name and concept into the symbol.
Nice balance of a literal symbol with a wordmark.
Suggests seeing things from multiple angles.
Nice balance of a symbol with a wordmark.
One concept that we're interested in seeing explored is that of a road intersection. Our company helps government agencies plan the roads they build. Interchanges suggest connectedness, movement, and motion (and often have beautiful geometric shapes).
And example of a stylized interchange.
An example of what an interchange might look like as a symbol.
Suggests seeing things from a different angle. Note: we're open to all design concepts!
Please see and review the attached design brief document. We are looking for wordmarks/logotypes/emblems. No lettermarks (e.g. nothing with “HS”, “HSC” or “HSCG”). Our preferred logo style is a wordmark, with or without a symbol. We prefer NOT to see symbols that look like streets.
* Feel free to submit hand-drawn concepts!
* No lettermarks, please!
We are interested in a logo that relates to the concept of “informed decisions” or “connections.” (Both in the sense that roads connect people and communities, and in the sense that we connect data sources and concepts to transportation planners to support better decision making.) Secondary concepts to consider are “innovation” and “data” or “movement.”
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