Updated Brief Feb. 16 2018:
We've gotten several very nice logos that are circles made up of food, and when trying them on our website, we realized that we actually need a simpler version of this design.
The vertical circles work well on a business card, but are a bit too busy and not horizontal enough to fit on the navigation bar on our site. Our website is being developed, and I'm attaching a link to screenshots of the top of our home page.
We're open to designs that are bigger for a business card and have submarks for the website, or are just are simpler with less detail all around. We still really like the concept of a few healthy vegetables and fruits arranged near our name, it just has to fit the site, and look good big or small.
Also, if you have a creative, out of the box idea, please don't hesitate to submit. Thank you so much for submitting!
Link here: https://docs.google.com/document/d/
Original Brief: Potential Directions
Here is what we like when we've looked at various logos. We are open to other ideas though if you have something in mind!
●Our Concept: We like the idea of a circle consisting of different healthy vegetables, fruits, and plants.
Our name would probably go underneath that, though we are open to options about where our name would go near the circle.
●Guidelines: We prefer the F,S and A in FoodSmart Advisors to be capitalized.
We also don’t like logos that are too frilly, feminine, cutesy or ‘twee’ as we are a professional consulting firm and not a bakery. We don’t want to come across as if we sell food products.
Please try to stay away from using lightbulbs if possible!