The logo should include the word "Kitely", and some kite-like graphical element. The element could be an actual kite, or a more abstract shape that evokes a kite. It could be to the side of the text, or embedded with the text (even as one of the letters).
You can see our current logo at http://www.kitely.com , but of course we want to change it. We don't like the font (too childish), and we only sort-of like the kite. We also intend to redesign the website, so don't try to match the logo to the current appearance of the website. In particular, we may change the header background from white to a dark color (e.g., blue). Therefore, we need the logo to be visible on both light and dark backgrounds. Ideally this would be done with one logo, but if this isn't possible then we're willing to accept two variations of the logo: e.g., one of the variations might use different colors, or an additional outline, or an additional background element, in order to appear on a dark background.
We like our current logo colors (blue, red and orange), but we would be interested in seeing other possibilities as well: these colors aren't an absolute requirement.
After we finalize the design of the logo we will need one more version: one that contains only the kite element (without the word "Kitely"), for use in places where we don't have a lot of room, or we want a square logo. E.g.: in the Favicon of the website. This version doesn't have to be supplied initially, because we assume that together we can figure it out after we finalize the full logo. But it does have to be supplied once we pay for the full logo.