GOAL: We want a clean professional logo which will work in ALL environments., which communicates to our clients we are qualified accountants (keywords: trust; integrity; ethical; professional)
WHO WE ARE: We are a small company but we want to project a large presence.
– trustworthy/ reliable
We don't yet have a colour palette in mind for the company so the logo design will inform the colour palette of the website, ultimately.
The colours chosen need to reflect the fact that we are qualified accountants (trust; integrity; ethical; professional) operating in a highly professional environment.
The colours (& indeed the logo) used need to project:
The work that you do here will be used to strongly inform our thinking on our corporate colours and hence also the website colour palette.
– we would prefer a pictorial or abstract mark with text.
Either way it needs to be clean, professional, not fussy, appropriate for who we are.
WHERE THE LOGO WILL BE USED:
• the website (on plain, coloured and picture backgrounds),
The design must be capable of functioning in those environments. Designing the logo with the expectation that it might be a different colour in different environments is encouraged.
– Should have director name, phone number, email address, website url.
– A partial or full logo must be on the front of the card somewhere.
– Feel free to use the back of the card as you please (colour, photo, image, partial/full logo, blank....)
WHAT WE DON'T WANT:
– Please do not use our company initials 'EFM' as the logo.
– The business cards should NOT have a business postal address on them.