Master Health and Life Coaching - we help chronic dieters overcome their life-long struggles with weight, body image, and related health issues (like mood, digestion, fatigue, diabetes etc) to free themselves up for what really matters. We work mostly with busy professionals. About 25% of our clients are executive level. About 65% of our clients are women. So we target women more but don't want to turn the men off. Our clients are in their mid 30's to 60's. Our work is about transformation; weight, body-image, and life. We start with individuals around health and weight as a gateway to bigger life issues like work, relationship, money, parenting, etc. This is important since most people find us because they feel bad or are out of shape, but they stay to work on other important areas of their lives. It's important that we come across as progressive, professional and trustworthy. The Detox part of our name is about removing the toxicity in our lives from the food supply, disease, stress, overwork, toxic relationships... Even though Detox is in the name, we want to brand to be positive, uplifting, hopeful. We are all about change and transformation. Metamorphosis. We will build and weave a theme/message around the "butterfly effect", hence the butterfly - when you make a change in one small area of your life, it has big ramifications across other major areas. You might want to consider how to design a "butterfly effect" logo. For us, it's important to be expansive and push the envelope, but not too "woo woo", if you know what we mean. Our colors right now on our website are modern yellow and greens with some blues. We are open to other color schemes that support the brand. Think health, wellness, growth.
This is what we envision but we are open to other ideas as well.
Note - we just upgraded the contest. Really want some fresh new ideas. Whether that includes a butterfly or not. Really need a WOW brand for our company! Thanks to everyone for your hard work.