While the logo needs to work well in monochrome, we’d like to use soothing, calming colors such as blues or greens.
One possible visual may include a lighthouse with a beam of light on a path to symbolize safety, strength and vision. This might accompany a subtitle of “Lighting a pathway to your financial freedom”, however we’re open to all creative concepts.
For those designers who have submitted a lighthouse, they are all good, but still missing the mark. I encourage you to find a different icon to replace the light house in your designs during this phase. I'll leave it up to your creativity to decide what works better.
We've shortened the main title / text to just three words Student Debt Advisors.
Also the tagline will be a slight change: Lighting the Path to Your Financial Freedom