OMNI Athlete is a dangerous and edgy athletic brand built for athletes that want to learn to love themselves as much as they love their sport, because they know that is the path to peak performance.
We want to make love the new cool in sport so that our community is proud to share, wear and experience being OMNI Athletes.
OMNI Athlete isn’t for everyone. It’s not. It is for athletes, for coaches, for parents, fans and leaders... but not all of them.
It’s for the one’s who believe that loving themselves is the same as loving their sport.
It’s for the coach who looks at his team and sees hearts he’s responsible for opening and minds he’s responsible for empowering on the way to championship performances.
It’s for the athlete who wants more from their sport, but doesn’t know where to start or how to figure out why she’s just not satisfied anymore.
It’s for the parent who watches their child struggle to hold it together after a tough loss, or can’t put the world back together when sport isn’t there to help them feel whole.
It’s for the leaders who see the power of heart, hand and head in harmony and want to leverage that power.
It’s for the biohacker that doesn’t want a massive psychedelic trip or flow state story, but a new worldview of wholeness they can anchor to when life just get’s hard.
It’s for the coach or manager that wants to build culture that lasts, and performs but doesn’t want arrows in his back to do it.
It's for the athlete that knows there's more than one way to describe love and she's touched the very fabric of reality by being in the zone. She knows it's the same thing as unconditional, universal love.
Tension is important to us. We want our brand to create TENSION that invites OMNI Athletes to say "Yes! Finally. This is my tribe."
Here are our company values:
- LOVE is the foundation
- AWAKEN peak performance
- STEWARD the evolution of sport
- EXPAND what athletes know is possible
- HEAL the trauma of sport
- TRANSLATE ancient wisdom into modern practice
- BE a transformational organization
- EMPOWER our community to be their own teacher
Think of us as Nike (https://www.nike.com/) meets MindValley (http://mindvalley.com/) plus Impact Theory (https://impacttheory.com/).
The intersection of our lineage is sports, energy and consciousness. We have to blend ancient wisdom traditions with modern day athletic energy.
Here is the brand we are evolving from:
Our products include:
- Digital content like podcast, youtube shows and blog articles
- Global conferences
- Workshops and in-person trainings
- Digital learning
- Digital and in-person gatherings
Our brand has to be one our community is PROUD to share. We want OMNI Athletes to be able to wear and share our brand and logo as if it's a shield. When they put on this shield, they become OMNI Athletes and with this shield that's made from love and wholeness is on they are INVINCIBLE, WHOLE, LOVED, WORTHY and AWAKENED to their PEAK POTENTIAL.