The overall feel of the logo should be adventurous, a little abstract and organic. We love designs that feature negative space and want the graphic element of our logo to include it. (Most of our logo examples feature negative space, abstraction and some applied color.)
You can abstract the design by experimenting with line weight, opacity and the texture/consistency of the design. Applying different washes or colors to the design is something that you can also experiment with.
The first image attached to this brief is ours and one that you can use within your logo design. If you’re not sure about what to feature for the graphic, you can use the image as a starting point.
One cool effect might be to experiment with reflecting an image on the snowboarder’s goggles. You can include a silhouette of objects that you feel represent our brand.
Please do not include: airplanes, origami, polygon/geometic objects, birds or banner style designs.