The attached images represent color desires and feel.
We seek to be brand that clients have an emotional attraction and loyalty to. Timeless classiness and confidence with approachable ease.
I drive a Lexus SUV. It’s practical and dependable and should last years. It’s also crimson and powerful and gives my family access to all sorts of fun and fond memories.
Feel inspiration can also be taken from an Aston Martin. Classy. You can feel comfortable taking it to an elegant ball, but it’s also a fun, agile supercar.
Clients should know, there’s more fun, performance, capability brewing under the surface of HDSS just waiting to be let out. This leaves clients wanting to discover and experience the “more.” We leave clients with a fond memory of the consulting experience we gave them.
Yellows, old gold for classy, sunshine for excitement and accents should be used but may not be predominant. These are offset by calming colors, navy, slate, leather, heather. Color inspiration is taken from New Mexico Sunsets. All colors don't have to be represented in the logo or business card itself.
Feel should be weighted more towards millennials and less towards Baby Boomers. Gen X is the next set of executives so is the sweet spot.