Here are some branding questions we have answered previously. The resulting logo / colours are attached as well.
While I like the idea of the social "graph" - this version of it is serial, losing the "growth" dynamic of grassroots organizing.
BRAND SPACE QUESTIONS
What colors are most noticeable in Global activism?
Global: cyan blue, purple, green, primary colour pallete (diversity, inclusion)
What colors do you personally dislike?
yellow + black (livestrong)
conservative blue (http://www.conservative.ca)
What is your favorite logo in the activism space?
The Girl Effect the-girl-effect-logos.jpg
What is your favorite logo overall?
What is your least favorite logo?
In a few words, what inspired the founding of Grassriots?
The idea that the principles of organizing could be adapted to the online space - a modernization of existing practices that still respects their heritage, and values. It’s not about throwing out everything you know, but taking advantage of new paradigms to be even more effective.
In a few words, how should people feel emotionally about Grassriots?
Grounded. Energetic. Inspired.
Does Grassriots as a company target primarily companies, political organizations, candidates, or activism groups to get commissions?
Yes, Progressive parties / organizations - socially, economically, and ethically conscious.
What causes does Grassriots target primarily?
Cause-Neutral. Progressive. Climate-Aware.
Will the Grassriots identity be integrated into project/client websites or will they be individually branded?
Which organization like yours do you most admire and why?
Aaron Swartz, ControlShiftLabs (Nathan Woodhull), Ben Wikler, Ben Brandzel
Activists + Technologists. Give their lives to their work. Would never sacrifice their ethics for a dollar - trying to change the way we change the world - giving voice to those who have none, amplifying the right messages, creating networks + collaborations globally.
Which organization most disappoints you and why?
Any big agency: They gouge their clients, they are bloated, greedy, self-interested. Their profit-focussed, not success-focussed.
How is Grassriots better?
We are results driven. We build with you, and build leadership and capability within your organization to continue. You come back because you want to innovate with us some more.
What are the average ages of people Grassriots works with?
24-45 - From new campaigners to executives.
When you imagine someone finding out about Grassriots, where are they?
Linkedin. Mailing lists. On one of our project websites. At a conference. Referred by clients. EngagingNetworks.net
That stomping grapes video?
in every city i’ve lived in.
leave her alone. gosh.
toques in the winter.