Eight11 delivers marketing insight, strategy and practical tips to the residential real estate industry via a website (going live in February, 2012) and live events. Our readers are industry executives, MLS executives, real estate brokers and real estate agents.
We sell ebooks, courses and coaching to people who want to grow their real estate businesses using the latest (and most intelligent) marketing techniques, to include social, mobile and one-to-one campaigns. Marketing has changed — and Eight11 delivers the news and insights real estate professionals need to thrive in the coming years.
Our content is practical, useful, opinionated, thoughtful and sometimes funny and irreverent. Our goal is to provide so much practical, useful advice that you can't live without us. Our content adheres to the toothbrush rule: It's so sticky that you use us twice a day.
There are one million working real estate agents in North America — and most of them need a brand identity, web site and marketing materials.
The story of how the logo of Eight11 was created via 99 Designs will be told on the site. That means that if you win, you'll also receive exposure to lots of potential new clients.
You might also ask where the name Eight11 came from. It's simple — it's the birthday of the founders of the company, who all happen to be born on August 11.
Finally, there's the question of how to pronounce the name. You can say it two ways: "eight eleven" refers to the web site and associated products and services. And if you say "eight one one," you're referring to particular types of content where we dive deep into a subject. As in, I'm getting the 811 on this topic.
Good luck, and thank you very much for participating in this contest. We're excited to see your work!