I need your help to create the logo for a company that will connect people in neighborhoods across the U.S. and eventually around the world, strengthening communities and providing a social and fun way for neighbors to meet and build new friendships.
FrontYrd is a mobile app that brings neighbors together, creating new friendships and stronger communities. Users can share local information, connect over shared interests, buy/sell/trade goods, etc. Initially the app will be focused on neighbors buying/selling their used items like kids clothing, toys, women's clothing and accessories, etc. as a way to build the user base, but the company will then expand to other areas mentioned above so any design should not be "yard sale" focused but "neighborhood" and "community" focused.
The target demographic is primarily 30-50 yr old moms of kids still living at home. They don't have a lot of time to shop or make friends but want to do more of both. They'd love to meet more of their neighbors if they had time and a comfortable way of doing so, and they would shop more if it were quick, convenient and cheap. Mostly though they are looking to build new friendships--both casual and serious-with similar people nearby. The types of folks you'd find posting on Pinterest and shopping on Etsy are likely users, along with power users of Facebook in that age/demographic.