I have outlined below the criteria for my logo.
I am looking to provide a high-end, luxury service in London whereby shoppers can drop their shopping at certain drop off locations and have it same-day delivered back to their hotel by the evening.
The service frees the shopper to enjoy the other attractions such as the sights, restaurants, theatres, and clubs etc., that London has to offer without having the hassle of lugging their shopping all day or returning back to the hotel themselves.
My target market is predominantly Middle Eastern travellers who visits London in large numbers to do shopping. My target client is time poor and of high net worth. They are mostly women ranging from their late 20’s to early 50’s who want the added convenience and service that Shop Drop has to offer.
Since the shopping will be collected into a bundle in plastic bags/sacks, the logo needs to make an impact. The plastic bags will be purple and the text and emblem will be represented in Platinum (silver). Image No.1 shows the shades of purple and platinum that I would like.
(Note: I am only using this particular logo only to show the colours I want, the text, badge and style of logo is not applicable to my service)
I have done the following draft designs in PowerPoint and hence very limited. I want the designers to come up with a font that represents a luxurious, elegant service but have SHOP DROP LONDON in capital letters and the tag line in lower case as represented in the following drafts.
I want the logo to be square so that it sits in the centre of the packaging as shown in Image No.2. I’m open to suggestions of how to incorporate the tag line.
As shown in Image 3., I would like an emblem to be made of the 2 “O’s” in shOp and drOp.
I would like:
1. The “O” in SHOP to be shaped into shopping bags, and
2. The “O” in DROP to represent the shopping being dropped off applicable for this service.
I use the black outline around the 2 “O’s” to represent this.