The requirement is to come up with a logo to rebrand my company and bring it into the 21st century as it is almost a 50 year old company. Once we decide on a new logo, we will need a website, and full collateral package.
The company is called "The Alpert Companies". It is a 3rd generation family owned commercial real estate business with a primary focus on multi-family (apartments), retail and office. Services we provide include development, consulting, acquisitions, property management and rebranding/repositioning of properties. We are based in the Midwest, but we plan to do business all over the US.
Job Scope: Create a brand new logo design. For your reference, the old company design is attached (does not need to mimic the old logo). We want to keep the company name in the logo, but create a new graphic that speaks to the tradition of the family company, but also has a modern, conservative look. The graphic should be bold and strong.
We are open to various color options, but would like a modern and conservative logo. The color scheme you chose will have no bearing on our decision, as we know colors can be easily changed.