Design a logo to be seen by the world's best entrepreneurs and sit alongside the world's biggest brands.
1) Our Organisation
Our mission is to help aspiring entrepreneurs to benefit from the experience of successful entrepreneurs.
We are a ‘not for profit’ that enables entrepreneurs to meet the best in their field for an hour of free counsel, face to face. Aspiring entrepreneurs apply online and we set them up with an hour with one of the more successful entrepreneurs.
These aspiring entrepreneurs can be building any sort of venture but we give priority to those whose goals cover at least two of the “Three P’s” (People, Planet, Profit).
The organization will launch in the UK this summer with the support of some major entrepreneurs, and aims to grow globally and into other sectors over time.
2) Our Brand
Our core brand values are inspiration, integrity and social purpose.
Our corporate identity must have gravitas while being modern and accessible.
We aim to be as widely known, accessible and respected as TED within our target audience.
3) Target audiences
1) Aspiring entrepreneurs - especially social entrepreneurs, women entrepreneurs and entrepreneurs from minority backgrounds
2) Established entrepreneurs to provide their expertise
3) Potential or existing partners in government, media and commerce.