New logo and business card wanted for Expert Impact

Expert Impact

Design a logo to be seen by the world's best entrepreneurs and sit alongside the world's biggest brands.

1) Our Organisation
Our mission is to help aspiring entrepreneurs to benefit from the experience of successful entrepreneurs.

We are a ‘not for profit’ that enables entrepreneurs to meet the best in their field for an hour of free counsel, face to face. Aspiring entrepreneurs apply online and we set them up with an hour with one of the more successful entrepreneurs.

These aspiring entrepreneurs can be building any sort of venture but we give priority to those whose goals cover at least two of the “Three P’s” (People, Planet, Profit).

The organization will launch in the UK this summer with the support of some major entrepreneurs, and aims to grow globally and into other sectors over time.

2) Our Brand
Our core brand values are inspiration, integrity and social purpose.

Our corporate identity must have gravitas while being modern and accessible.

We aim to be as widely known, accessible and respected as TED within our target audience.

3) Target audiences
1) Aspiring entrepreneurs - especially social entrepreneurs, women entrepreneurs and entrepreneurs from minority backgrounds

2) Established entrepreneurs to provide their expertise

3) Potential or existing partners in government, media and commerce.

Classic, darker shades of blue, green or orange

The full colour logo made from the name ‘Expert Impact’. We do not see a need for a separate name and logo – rather they should be one iconic element. The logo must be capable of being rendered clearly in black and white as a positive or a negative image.

The logo and business cards should come with corporate identity guidelines, ie.. usage principles, specifying colours, fonts etc.