FabMart is a retail venture that sells through catalogs and e-commerce. Our wider aim is to bring the convenience of shopping and product choices that people in major cities have, to our customers in smaller towns. It is worth noting that e-commerce has a limited presence in smaller Indian towns.
Target audience are youth and others who have good disposable income. The venture's value add is that we target rural areas where product availability is constrained. Our target is to take brands that are not normally available in those towns.
Product categories are -
Apparel and Fashion accessories
Kids related products
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Values to be communicated through the Logo are - 1. Buy products that are available normally available in the city in your own town2. Trustworthiness3. Highest service quality4. Best prices
We are looking at the following design aspects:- Text with an integrated logo, like that of Amazon, Flipkart (http://www.flipkart.com/) or Cafe Coffee Day (http://www.cafecoffeeday.com/)- We prefer simple elegant logos, over ornate ones. Logos should have a good recall value.- However, simple does not equate with inconspicuous/nondescript/subtle or being bland. We want a dash of colors and a youthful appearance- The logo must appeal to a fairly diverse target audience (in fact, for all purposes assume the audience to be young men and women in the age group 18-35)
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