My brand & business:
Kapple Realty is a residential real estate company located in Spokane, WA focusing on connecting buyers and sellers with properties ranging from $200,000 - 1 million+. The design needs to be something that will appeal to all budget ranges from young professional couples and families to high end luxury vacation properties.
The main difference between us and our competitors is our brand is heavily technology and social media based. We want to be the "techy" realtors in our area, and we want our logo and business cards to reflect this by being very modern in color, design and font. We are a young company with a young, educated, professional, and polished staff but we are also energized and fun. The logo design should reflect all of this!
We want a highly recognizable design. Our initial thought is a horizontal key with the head of the key on the left and the bridge of the key to the right. The bridge of the key would be in the shape of houses and condominiums. Kapple Realty would be in the head of the key, extending outward into the bridge. See pictures of our initial thoughts. We plan on turning this logo into door hangers, keychains, etc, so we would like to have some room left in the head of the key to make a whole. We would also like a separate design with just a KR rather than the entire company name to see which we'd like better.
We want our logo to be our main sign we post in front of homes. Because of this, we want it to be very modern looking and brightly colored.
For color schemes, we are considering any of these colors: brighter green, teal, brighter blues, navy, black, slate, light gray. See pictures of possible color schemes we included.
Would like to receive a choice of designs with a couple of color options and applications.