I went through a branding course and I'm attaching some of those documents that might be helpful with key words, visuals, etc. I'm also looking for typeface guidelines as a part of the logo/business card.
The company name comes from my name CJ, which is short for Charles Joseph, which I shortened to ChuckJoe back in the day as one of my first AOL screen names.
I've toyed with the idea of Chuck and Joe being two different characters where one is a creative ideas person and one is an analytical data person. With their powers combined, they are ChuckJoe. Not 100% sure I want to go this direction, but think it could be interesting and fun to explore.
I want something that conveys the legitimacy of the company yet remains approachable and fun. My philosophy is that marketing should be a fun collaborative process to help passionate entrepreneurs grow their businesses. I try to teach and explain how things work rather than just hide behind technical complexities.
I'm trying to position the company to go after businesses making a positive impact in the world. This can include non-profits, but I'm more interested in the recent trend of for-profit businesses that are socially responsible. Some examples:
Buy one, give one model - Tom's Shoes, Warby Parker, etc.
Businesses that are a part of 1% for the planet
Organizations creating solutions that help underprivileged populations, the environment, education, and healthy food.
Conscious capitalism movement.
Most of the work I'm doing falls into these categories:
- Overall digital marketing strategy + Consulting
- Media buying - search ads, social media ads, etc.
- Influencer Marketing - connecting brands with social media users with large followings across all the major platforms
- Content Marketing - coming up with concepts and creating content. Including blogs, social media posts, videos, etc.
- Analytics & Reporting - looking at the numbers and making adjustments to the marketing strategy based on the data.
Lastly, we are currently a small distributed team of 3-4 people. I bring in people as needed for jobs and I'm looking to grow slowly with the right people. We have no offices and we are in 3 different states. I like this model of finding the best people no matter where they are in the world as long as they do good work and we work well together.
Please reach out with any questions!