LOGO FOR ETHICAL ADVISORY FIRM _ SIMPLICITY _ SACRED GEOMETRY

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We are an advisory firm that provide researches, informations, strategies and opinions around investments and wealth management to families that have an interest in ethical and regenerative ventures and businesses.

I'm looking for a VERY SIMPLE LOGO NOT TO COMPLICATED OR ELABORATED IDEA Maybe just a wordmark logo, not a pictorial logo. MESSAGE TO CONVEY TO CLIENTS We are here to support and guide you and your families wealth through the test of time. With an approach that sees conservation and innovation as two sides of the moon. Intersection of cultures and different stimulus from a variety of industry to convey a concept of Renaissance and Regeneration KEY VALUES partnership, reputation, creativity, helpful people, travel, carrier, wisdom, family, health, wealth, balanced, equilibrium, grounded to earth, legacy, innovation ABOUT THE OCTAGON In the 1400s, geometry, symbolism, and the spiritual were still closely bound; studies on this subject are sometimes referred to as philosophical, sacred, or contemplative geometry. In this field of inquiry, the octagon was seen symbolically as the “intermediary” the connecting shape between the circle and the square [Cirlot 1962, 279]. The three shapes were traditionally drawn vertically, with the circle at the top representing the cosmos, and the square placed at the bottom to represent the earth. The octagon was drawn in between as that shape that connects the two. Occasionally, the octagon was viewed as a symbol of infinity. It was suggested that the octagon is a circle attempting to become a square, and a square attempting to become a circle. This concept was fully realized in the development of the Hindu vasta-purusha mandala, an ancient type of architecture [Stierlin n.d.: 43-58]. Mandala constructions combining the circle and the square usually result in the predominance of four or eight side figures. In China, the octagon represented a complex series of references, but we can say that its meaning was chiefly that of warding off evil entities and being a vehicle for the advent of good health and good fortune. In the number symbolism of Medieval Europe, eight was seen as representing cosmic balance and eternal life. Related to this, the octagon also had deep significance for the Roman Catholic Church. The octagon and the star octagram were religious symbols for rebirth and resurrection. It was used in baptismal fonts in many churches, large and small. J.C. Cooper states that baptismal fonts were octagonal because the octagon symbolizes renewal, rebirth, regeneration, and transition [1978]. As Jay Kappraff has pointed out, “the star octagon, an ecclesiastical emblem, signifies resurrection. In medieval number symbolism, eight signified cosmic equilibrium and immortality” [Kappraff 2003, 127]. But were these more religious and metaphysical issues of interest to Leonardo? This symbolism may be tied into the centrally-designed church that utilized octagonal symmetry, but it is difficult to say with complete confidence that Leonardo used the octagon for these reasons. Yet, it is certainly possible. THANKS

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