This company is started by a veteran investment banker. It needs to communicate that the brand is trustworthy, reliable, supportive, fresh, modern but not "hippy" or immature, and rich. It should communicate "money". People should feel like this is the brand they want to talk to if they had questions about how to improve their business to save money, and to get more money from banks or investors. But we do not want any sort of drawings of money on it. It should just be implied through the "feel" of the logo.
Target audience: small and medium size business owners.
We would like to try to have a logo that has an interpretation of the company name please - a visual interpretation of the words corner + stone
We like the logo of https://thinkingcapital.ca/ but it is a competitor, so we need to make sure we're not similar to them.
A lot of the logos in the banking industry are blue or green. (e.g.:
We would like to be different than them, to stand out.
Ideally our logo includes some grey or charcoal since it has the word "stone" in it. Or some silver or gold.. so imply high class, rich, etc.