We’re looking for a classic “brand” logo that scales well.
Examples of classic logos: Apple, IBM, Target, BP, “I love NY” - or anything by Milton Glazier.
Play with the “Optimal Outcomes” words and/or the “OO” capitals as design elements.
See how the “OO” circles could be used as a target/arrow motif or target/arrow abstraction. (i.e. the US ‘Target' retailer logo).
Fonts: Use a sans font (Helvetica or similar - but not Arial) for the brand name.
The result needs to feel clean, confident, modern and scalable.
The logo you produce may contain the “Optimal Outcomes” name or simply be a visual abstraction based on the “OO” elements or similar.
If the logo you produce is a visual abstraction based on the “OO” elements, then demonstrate how this locks up correctly "(logo lockup”) with the “Optimal Outcomes” brand name on the business card. Colours and other design elements are up to you.
feel free to present "optimal outcomes" in all lowercase if this works best.
Many thanks, Rick Kerr.