Out of the box thinking

Medicina y farmacia

Back Ground information: My professional experience has been 27 years in surgical stapling and 20 years in specialized obesity surgery. (Bariatric surgery) My previous employers were two world leaders in surgical stapling (US surgical, Johnson& Johnson). with (J&J) I was able to increase my technical knowledge in the field of Bariatric surgery. This also gave me the possibility to develop additional experience through education seminars and new product launches. Thanks to my strong background in Bariatric procedures, and Surgical Stapling, I have gained the confidence and ear of my clients (surgeons and Bariatrics centers). They consider me as an “expert” and appreciate my technical support in their operating theaters. Over the years, I have built up a privileged relationship with experts and Key opinions leaders where my presence is an important part of the history of Bariatric surgery in France. This started with the launch of the OBTECH gastric band in 1999. Now in its third year of operation HOMBEK MEDICAL has become a reference to the professional of bariatric surgery in the PACA region. ABOUT US: Company name HOMBEK MEDICAL My company HOMBEK MEDICAL was formed in 2018 SALES INFORMATION In collaboration with a number of Manufacturers as their official agent in the PACA area (Provence alpes côte d’azur), HOMBECK MEDICAL is selling a portofolio of medical devices for surgery and diagnostic to both the Private sector and public hospitals. The main activities of my company are : 1/ Specialized in the field of bariatric surgery for the sale of medical devices and solutions 2/ Giving technical support to operating theater throughout the PACA region. 3/ Participation in continuous promotion and education such as Workshop, symposiums and product launches. 4/ Participating in scientific events all over Europe to meet with both customers and suppliers. Describe your product, target audience and industry : *PRODUCT are implantable and non implantable medical devices : - Seamguard (Goremedical), Stapling reinforcement which reduces the average of leak and hemorrhage of the staple line. - BioA (Goremedical), resorbable prothesis for hernia repair - Gastric calibration tube (MID) for Obesity surgery - Adjustable Gastric band and non ajustable gastric band (MID) : Obesity surgery - Endoscopic capsula (Ankon, Navicam system), Non Invasive stomach endoscopy. - Others New products: Surgical stapling *Look at the brochures TARGET AUDIENCE : Most of the time my audience are surgeons but also pharmacists and the following list below : - Surgeons : Bariatric, digestive,thoracic - Multi-disciplinary team (Ex : nutritionnist, coordinator etc ) - Gastroentérologist - Nurses - Pharmacists and Economics service - Private and Public Hospitals - Manufacturers and suppliers *This audience are males or females of differents age groups. VALUES : - Ethics - Professionalism - Responsibility - Respect - Autonomy

Other notes/ GOAL: The past 20 years in the field of Bariatric surgery has been for me not only innovative but also a extremely an exciting time. Moreso than my expertise that I have developped overtime, the contacts I have made all over the world, have become very important to me. This was why I have decided to incorporate my name in my business thus making an impression on those contacts I already have and importantly those that I will add in the future. The logo that I am looking for is not only representative of my expertise and competence but also will mirror the importance I continuously seek in making contact with manufacturers and clients all over Europe. This logo must also reflect my continuing search for innovation with the latest technologies and products. WHERE IT WILL BE USED/ THINGS TO NOTE: • The logo will be used especially on business cards and later on the web site. STYLE:  Minimalism  Hipster  Illustrative IDEAS:  Pictorial  Abstract  … WHAT WE DON'T WANT: • No generic concepts . No cliche Note: THINK OUT OF THE BOX

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