We allow people to rent homes and then own them when they are done paying their rent.
Our customers are men and women ages 25-50. They have a lot of money to spend. Despite their money, these people are unable to get bank loans to buy homes. Why? Many of them have poor credit because bad things happened to them during the economic recession.
These people are usually educated, sophisticated, and have well-paying jobs, but inability to get a home loan is hurting them. They can't live the lifestyle they want because they can't get a loan for a home. We give new hope to customers who other lending companies and banks have rejected.
When customers see our logo, we want them to immediately know we're modern. We want people who see our logo to feel like we have a creative approach to doing business.
We want people who see our logo to feel like we're new and exciting, and not the same as other dull, boring home lending companies who do the same thing all the time.