- Clear and functional typography (simple & legible) (example attached : BioRegions
Note - All typography have to be simple and flat (Example attached : Spotify)
First impression of logo, symbolises core values of :
- Worldwide brand
- Organic and natural
- Established company (Singapore's No.1 Coconut sugar company)
Abstract Logo can include :
- play on coconuts
- a play on coconut sugar spilling out of a coconut.
Note - Logo must work on different coloured background / images (transparent overlap)
- Pictorial abstract logo combined with a simple logo typography
Logo must be visible on :
- Corporate polo shirt
- Black and White
Make "Cocosugar" the highlight and of the logo and include "inc" in small size. For the sub-brand make "My" in elegant script and "Cocosugar" the same as the original logo.