I have an idea on how the logo could look like, see the attached image V2GClarity.jpg. The idea is to somehow merge both words, V2G and clarity, and make one word part of the other.
Example (as attached): The "L" of "CLARITY" is part of the "2" of "V2G" and the "I" and "Y" of "CLARITY" are part of the "G" of "V2G". However, the "G" is in my drawing not very well conceivable as a "G", this needs to be done better. And the "C" of "CLARITY" might be merged even better.
The "V2G" might have another color than "CLARITY" to make the reading of the logo more clear and to realize that there are two parts, "V2G" and "CLARITY". But the two parts must be well conceivable also if printed only with black color.
However, this is just one proposal which popped up in my head. If you have better ideas how to create that logo, then I'm very open for yours ideas! :) Don't let yourself influence too much from my design proposal.
=== UPDATE 9.8.2016 ===
In the meantime, I think my original idea outlined above and shown in my attachment V2GClarity.jpg is NOT a really good idea in terms of clarity of the logo (not too simple, but not too artistic at the same time).
I think I like cool dynamic looking, modern fonts. No standard Calibri, Verdana or sth. like that.
The second attached image is the current banner image I use on my blog (http://www.smart-v2g.info), but this is already some years old and does not necessarily need to be used any further. Just for inspiration.
The 3rd and 4th attachment is the front and back side of my current business card.
Although I want my logo to be clear and not too playful, I'm open for ideas on how to maybe integrate some aspect of "clarity" or "e-mobility" (electric mobility), such as a charge plug or so.
But I think this might be too much.
Colors like green (stands for renewable energies, green technology), yellow (stands for charge current or energy maybe) or even some darker colors like a silver grey / steel gray might be interesting.
I won't be able to give feedback from friday, the 5th of August to Monday the 8th of August, but am happy to give feedback before and after.
And one more important hint:
I am not a fan of abstract symbols or forms which do not correlate to the meaning of the words/sillables in the logo and have no functional purpose. For example: if there is some circle in the logo, then I need to know why this circle is there, what does it represent, how does it correlate to "clarity" or to the term "V2G" (e-mobility, charge cord, renewable energy, IT, smart grid, etc.).
As soon as the logo with the words is created, I would be interested in a symbol with a high recognition value. I like symbols which are interweaving but at the same time easily recognisable.
Just to give two examples (from so many good ones out there):
- The "C" and "S" in https://99designs.de/profiles/65116…gns/617472
- The "P" and "S" in https://99designs.de/profiles/23387…gns/635880
Maybe this is possible with "V2G" and "C" (from CLARITY)?
Looking forward for your suggestions! :) Happy designing
Oh, and it would be great if you could comment your design with your thoughts behind it!
=== UPDATE 9.8.16 ===
As "Clarity" is probably going to be one of at least two sub brands of V2G, it is not a good idea to make the "C" part of a V2G symbol (like: integrating the "C" into the "V2G".
REMEMBER: V2G (Vehicle to Grid) is about integrating electric vehicles into the energy grid by means of information (bits and bytes) and communication (wired, wireless) technology.