Moa Capital is a private equity firm. We invest in US based private companies. Think of us as being similar to venture capital firms.
Our target audience is business owners who own the businesses we would like to invest in. We want them to get a sense for trust, reliability and professionalism. We want our brand to be clean, strong and simple. Also, we are young and we don't want to hide that, so we don't want to look old and stuffy.
Our name ("Moa") is based on a bird native to New Zealand (our founder is from New Zealand).
Two options for the logo we would like to explore:
1. Is to have the Moa subtly incorporated into the text of the logo (as per the Aberdeen example provided). We don't want the whole bird in the logo, so maybe we could incorporate a silhouette of the peak or something like that. We are focused on professionalism so please keep that in mind.
2. The other option is to have an icon separate from the text (as per the Empire State Group and Adamantem examples provided). This is the most likely case because it may be too hard to incorporated the bird.
Finally, please remember it's "Moa", not "MOA". We DON'T want people to think we are an acronym.