We are a coaching business to help creative people (or people aspiring to be creative) with their creativity challenges and goals.
Creative Cocoon specialises in helping the ‘not-so-established-artist’ – those people who feel creatively unfulfilled and wish to explore their creative side and goals further, but who feel creatively stuck, lost or overwhelmed.
Whether it’s writing, visual arts, film, music or performance arts, we help our clients identify their unique creativity goals and challenges to feel more creatively fulfilled.
The target market age is late 20s to 40s, with an equal gender split.
I’m hoping the uptake will be a mix of people already working (and struggling) in the arts, and corporate types who feel like there’s something more they want to express/achieve than what the rat-race provides.
With the above in mind, I’d like the logo to be modern, smart, and a little bit quirky. A bit of the hipster vibe I suppose.
I want to avoid attracting the more mature, new-agey, fluffy spiritually-minded female artist genre. That’s not what we’re about at all.