SCOPE OF WORK FOR CONTEST
I am interested in typography-based design with no unique symbol for an icon. I am interested in custom typography, and a "R" for the icon. I will use the "R" in a variety of print applications.
1. Company Logo - Custom typography only, no icons
A. Logo concepts—black & white
i. 5 initial concept-directions based upon my initial input: I choose 2 of the concept-directions
ii. 5 variation concepts on each of the 2 chosen concept-directions (total of 10 variation concepts): I choose 1 direction & 2 variations
iii. 5 logo applications for each of the 2 variations (10 total)
*(1) full name, landscape, all on one line
*(2) shortened name, landscape, all on one line
*(3) full name, portrait, stacked
*(4) shortened name, portrait, stacked
*(5) first letter of first word only “R" - also serves the icon
B. Logo formats & colors
i. Formats - .ai, .psd, .eps, .jpg, .png
ii. Colors - black, white, &… (see color forthcoming palate)
2. Business Card
A. Card Layout concepts
i. 3 initial concepts based upon my initial input: I choose 1 concept.
ii. 3 variations on the 1 concept: I choose 1 variation.
B. Design 4 employee business cards based upon 1 chosen variation.
C. Formats & colors
i. Formats - .ai, .psd, .eps, .jpg
ii. Colors - black font on white card
ADDITIONAL WORK AFTER CONTEST
3. Company Logo/Contact Info embedded at bottom of all company emails
4. Letterhead & Envelope
A. Formal version
B. Informal and basic
C. Fax Cover Sheet
5. Company Style Guide (I have example from previous rebranding project)
MORE ON COMPANY
We are a creative, boutique investment firm in the healthcare industry, providing creative investment opportunities for physicians and providing consulting solutions for laboratories. We are bold because we challenge insurance companies. We are smart because our solutions maintain the highest compliance. We are trusted because of our long history of success. Rio Tejas Ancillary Solutions creates new streams of revenue that break through the dams of regulations into the deltas of prosperity, leading to an ocean of possibilities for physicians and their practices.