Self-Mastery coaching needs logo symbolizing Strong Will.

Strong Intent

Strong Intent is an executive coaching business. We teach (generally business) people the basics of self-mastery: habit development, meditation, strength and flexibility training, self-analysis and reflection. Our clients are generally men (though not exclusively) who are hitting their "mid-life crisis." They're not sure of their purpose, their bodies have generally started to soften and fatten, and they're looking to make massive changes in their lives. We show people how to develop daily practices that allow them to become progressively better versions of themselves.

Our philosophy is captured by a remark by Friedrich Nietzsche: All weakness is weakness of will. And another by Victor Hugo: People do not lack strength -- they lack will.

Our idea is that people do not lack the capacity to become exceptional and to live excellent lives. Rather, they generally lack the will (the intent) to the make massive action required to become excellent. Hence our company name: Strong Intent.

We believe that anyone with a strong intent to become a better version of themselves can do so. They can liberate themselves through the application of daily discipline sustained by their strong intent (to become progressively better versions of themselves).

Black, white, and grays only. No colors.

I want the logo to be masculine -- to symbolize strength. But subtly, not explicitly (e.g., definitely no muscles or strongmen). I want it to be implied rather than stated, in a sense.

I like the Bruce Lee Jeet Kune Do symbol of the yin yang. In particular I like the arrows circling around it, showing the movement of the system (of the self). That relates to how I see our key philosophy . One of our mantras is: Through discipline comes freedom. The idea is that daily discipline helps one develop capacities (strength, endurance, self-confidence, mental calmness, self-understanding) that in turn give one greater control (freedom) over one's life. Discipline leads to freedom which in turn inspires a commitment to discipline. It's a virtuous cycle. The Jeet Kune Do symbol reminds me of this when I see it.

I like fonts that are angular. I don't like cursive or swirly ones. Angular suggests, to me, strength.

I want subtlety, elegance. Our service, in a sense, is a kind of luxury brand. (The coaching is very expensive, by most standards.) We want to logo to be consistent with that. It should be mature and, again, subtle. We do not want over-the-top or cheesy. We want subtle elegance that symbolizes strong intent.