I would definitely like to accentuate and/or differeniate the "cause"
in our name; Causeology.
Some words that came to mind when thinking of our brand:
smart, ethical, professional, analytical, innovative, light-hearted,
personable, selfless, witty, leaders, reasonable, kind, clean, simple,
concise, friendly, trustworthy, thoughtful, insightful, sharp,
compatible, focused, goal oriented, relevant, socially aware, simple,
raw, passionate and driven by compassion.