The brand should feel stylish, intelligent and focused.
Look at my pinterest board for ideas: https://uk.pinterest.com/kenbuckley1/logo-ideas/
A theme based on speed would be good.
Other more evocative images tend to catch my eye such as animals, birds, wings, powerful creatures. go wild. I'd like there to be a fair amount of detail in the design.
The company name is 'Buckley Performance Coaching' but this is often shortened to just 'BPC'
I have access to good quality images of the record breaking bike which i intend to use on the website. i've attached a few for reference as you may find them useful.
WHAT I DON'T WANT
• I don't want images of bicycles in the logo itself.
• I don't want images of a cheetah in the logo itself.