Renewable Energy with a focus on wind and solar energies but most probably wider in the future.
GOAL: Design a logo that brings serenity and strength while inspiring high quality.
Key words: Trustable, Reliable, Quality, High level, Synergy
WHERE IT WILL BE USED/ THINGS TO NOTE:
The logo will be used on our business cards, our website, the frontpage and header of our reports and a kakemono.
- Renewable but not hippy or hipster
The attached picture of "bubbles" (Bubbles.jpg) is included in our current reports and business cards.
We liked the idea of the clearly focused bubble in the middle of the other blurry bubbles as it represents how we see our clients and their projects amongst the other projects and actors in the industry: we keep focus on it. Still, the bubbles are not compulsory and, if you have other good ideas, feel free to propose them.
We had a first discussion few months ago and liked the logo attached to this demand (syneria01.jpg).
We liked the idea that the “S” could become the logo by itself whilst still being incorporated in the name of the company. We also liked that we could find the “bubble” in the middle which was a link with the picture above. Still, we thought that it was looking too much like the eye of a “cyborg” and the font was too much IT oriented.
See the webpage of some of our direct competitors to get some ideas:
The following competitors are much bigger companies and cover multiple sectors of engineering. Still, we also share them for reference:
See all of the above and below.
WHAT WE DON'T WANT:
• No generic icon. We want our logo to be original.
• No curly fonts or script style (letters joined together)
• Too colourful logo