Syneria

SYNERIA

We are a technical advisory company providing services on renewable energy projects. We created the structure last year, but all 3 founders have substantial and international experience in the wind and photovoltaic sectors. All founders also are recognised as individuals in the industry for their good work. They are perceived to be knowledgeable, trustable, bankable (meaning that they are recognised by the banking sector as a highly reliable advisory firm that can bring a project to financing) and customers really appreciate their solution-oriented mindset.
The name Syneria is a combination of “synergy” and “energy”. Indeed, we work in the renewable industry and we consider it to be of utmost importance to be aligned (in synergy) with your clients. Also, we wanted to be more original than calling ourselves Green “something”.

Our target audience is international and englobes investors and financial institutions (such as regional/national/international banks, private banks, pension funds…) as well as renewable energy project developers/owners (likewise, from a small structure of 5-10 people to multinational companies). We will accompany them in different stages of their projects by providing them studies, analysis and reports based on a desktop review of project documents or performing some inspections/monitoring on site.
This brand is about being looked as highly professional and provide a sense of safety to the client. We also want to be looked at as a partner (remember the synergy part) rather than just an advisor providing its services and moving to the next job.

Industry
Renewable Energy with a focus on wind and solar energies but most probably wider in the future.
GOAL: Design a logo that brings serenity and strength while inspiring high quality.
Key words: Trustable, Reliable, Quality, High level, Synergy
WHERE IT WILL BE USED/ THINGS TO NOTE:
The logo will be used on our business cards, our website, the frontpage and header of our reports and a kakemono.
STYLE:
- Modern
- Professional
- Serious
- Renewable but not hippy or hipster
- International.
IDEAS:
The attached picture of "bubbles" (Bubbles.jpg) is included in our current reports and business cards.
We liked the idea of the clearly focused bubble in the middle of the other blurry bubbles as it represents how we see our clients and their projects amongst the other projects and actors in the industry: we keep focus on it. Still, the bubbles are not compulsory and, if you have other good ideas, feel free to propose them.

We had a first discussion few months ago and liked the logo attached to this demand (syneria01.jpg).
We liked the idea that the “S” could become the logo by itself whilst still being incorporated in the name of the company. We also liked that we could find the “bubble” in the middle which was a link with the picture above. Still, we thought that it was looking too much like the eye of a “cyborg” and the font was too much IT oriented.

See the webpage of some of our direct competitors to get some ideas:
http://everoze.com/
https://greensolver.net/
https://aws-dewi.ul.com/
http://www.3e.eu/

The following competitors are much bigger companies and cover multiple sectors of engineering. Still, we also share them for reference:
https://www.mottmac.com/
https://www.rina.org/en
https://www.dnvgl.com/
REQUIREMENTS:
See all of the above and below.
WHAT WE DON'T WANT:
• No generic icon. We want our logo to be original.
• No curly fonts or script style (letters joined together)
• Too colourful logo