Our logo is for a used car superstore that we are opening in a midsized town (130,000 people) in Kingston, Ontario, Canada. We will also start selling new RV's (recreational vehicles - no motorhomes, only camper trailers) so the logo needs to easily match/connect to a logo for the RV branch of the dealership called RVs unlimited.
We want our operation to be modern in the sense that it is a no-pressure friendly environment. Just to give you an idea, we will have no-hassle aggressive pricing, commission free sales people, the largest used car inventory in town (300+ cars), plan to focus heavily on our online reviews, heavy focus on handling speciality finance ethically, and generally just provide a comfortable friendly environment that sets us apart by reputation from the classic shifty used car sales environment.
This dealership is being opened under the umbrella of a Chrysler dealer who has successfully ran a family run business in town for the last 38 years. The lot we purchased is a massive 11 acre lot in a very high trafficked location with a 25,000 sq ft heated warehouse, along with a large building we are renovating into a showroom and office space.