WHAT WE WANT TO SEE:
Black, Mint Green, and White color schemes. Modern, Wellness-centric, Approachable, Humanized, Corporate & Professional, Clean, Mature, Minimalist logo and business card design. Great fonts.
This contest is for both a logo and a business card- please include both a logo and business card design with your submission.
WHAT WE DONT WANT TO SEE:
We don't want anything macho or hyper masculine: no barbells, no weights, no kettle bells, no muscles, no triangles, nothing gamerish.
We’re a startup gym management company, based in New York, and we’re making peoples’ lives less stressful.... We build and manage gyms for corporations, commercial property owners and managers, and country clubs- so they don’t have to do this themselves.
We reduce stress for our customers while adding value to their property, driving revenue, improving member/customer retention, improving their company culture, reducing their liability, and ensuring their customers (our end users) are getting exactly what they want and need in a gym.
ABOUT OUR CUSTOMERS
Our target customers are property owners & managers, HR managers and directors, business executives, and private club managers.
Neither our target customers nor our end users are hardcore fitness buffs. They’re casual gym users who might not be working out regularly until an approachable and convenient gym is added to their building or club.
We know that our end users will be particularly interested in social and group fitness classes, personal training, and an approachable educational unintimidating gym experience. We’ll be adapting each gym to the unique needs of the end users and property owner/management. For this reason- we’d like a logo that is approachable.
Our end user will likely never see our logo. We're looking for a logo that lends credibility and gives decision makers buying confidence.