Our company sells guest quality food, wine and housekeeping supplies to superyachts. We have recently merged with a another supplier of similar products to similar customers and we need to create a new and compelling (digital) visual identity based upon our name.
Our customers are floating 6 star hotels, they welcome a small and exclusive clientele onboard, where they experience luxury reserved for the ultra wealthy. In order to provide this experience, they have a residential staff who live on the yachts to serve their customers. It is the staff onboard these yachts that are our customers.
The chefs, need the finest ingredients from around the world to prepare menus that usually exceed Michelin dining levels. Prepared in cramped galley kitchens tucked in the bowels of a yacht, our chefs are culinary magicians. Baking bread before sunrise, serving breakfast, lunch and dinner to the world's most demanding guests and often preparing snacks late into the night. These men and women are also expected to serve the yacht's crew with 3 meals a day on a tight budget.
On the other side of the yacht are the interior crew, who deliver service 24 hours a day. Everything from from running the bar (serving rare and expensive wines, spirits & champagnes) to cleaning cabins and washing clothes. The stewardess’ are responsible for purchasing everything from coffee and champagne to toilet paper and toothpaste.
We are the world’s only online provisioning company, allowing our customers to order products online (PC, mobile, tablet) 24/7. We are visionary within our industry and beyond we are setting the standard that all others aspire to copy. We care about the environment and have pioneered delivery that reduces cardboard and polystyrene as well as sourcing cleaning products that are chemical free. Our customers pay well for the services that we offer:
* Consolidating meat, fish, fresh fruit and vegetables as well as dried products (pasta, flour, oils etc...) for delivery at short notice across the Mediterranean.
* Offering the widest selection of fine wines and spirits, available at short notice.
* Sourcing unique and strange products requested by guests... at short notice.
Our business Just Provisions which has a global reach (based in Monaco) has recently merged with a UK business Penum and we are looking to create a new brand identity that conveys our message.
Penum - http://www.penum.com
Just Provisions - http://www.just-provisions.com
Our industry has evolved over recent years, and it is easy for small players to appear "big" with a website and logo. We are looking to move beyond our competition, establishing an identity that will last and can be refreshed and updated as needed.