Welcome to a very interesting project and a great chance to show the world your talent!
Please read this briefing attentively to get a feeling of what we are imagining. We will update this briefing if we have the feeling that designs are not going the right direction...so check back to see if there are some news here. And of course we will reply to your messages as soon as we have discussed your idea in the team.
What do we do?
AviAuction is a web auction portal which focuses on used aviation valuables like seats, trolleys, etc.
AviAuction.com aims to connect airlines with potential customers for these goods who can then bid on the items.
The challenge of the Logo is also to use negative whitespace and have kind of like an hidden message in it.
Examples and inspiration for negative space logos can be found on Pinterest etc.
But i guess you have your own inspiration pool and i am sure you will come up with something very inspiring. :)
The logo should be simple and minimal but yet smart and impressive. Play with the letters and create something with a high recognition value.
The key is also simplicity!
We are open to colors but yet provided our favorite palettes to the briefing.
Please use unique, minimal and modern font.
Some movement in the logo could be a good idea.
It's about aircrafts...so there must be some energy expressed thru the logo....but in a discreet and harmoniously way.
Maybe with contrails of a moving implied aircraft. Or wind over wings or... or... or...
Conditions as facts:
• minimal and sophisticated Logo
• blueish plus a contrast color (see color palettes)
• modern unique fonts (standard system fonts are a no-go!)
• high recognition value
• come up with something smart...a hidden "message"(/symbol) in the whitespace is a big bonus and gets you a pole position for the final round !!!
• powerful but yet discreet....a contrail might be a good idea.
If you have any more questions please feel free to contact us.
Thank you very much for your time and effort...and happy designing! :-)