Please have the logo designed to appeal to both females and males. In our country, bulky muscles or giant weights do not appeal to females. Also, we are targeting fitness enthusiasts across all types of exercise, not limiting to powerlifters etc. We also believe that our consumer regards aspects of aesthetic and functionality being equal. Incorporation of tagline is optional.
Remarks on sample logos:
Better body project: Pros : Sleek and clean design
Cons: Feels too "passive" for a fitness product.
Fitness Dynamics: Pros : Energetic and motivating feel
Cons: Too aggressive for our female clients
The mood board attached does not consist of any logo or colour preference. We attached it so everyone can have a better understanding of what Fitness Ration stands for. Thanks !
Really like everyone's enthusiasm! In the coming entries, please do without the "cutleries, stopwatches, plates and leaves" as our competitor has something similar. Thank you!