Target audience is "emerging" upper middle class. Families or head of households that have worked, saved, and established an income flow that affords them some financial freedom, but they are too young, or too driven to quit or retire. They know where they came from and have learned to appreciate the things that they did without while they were working to get ahead. Now that they are becoming the "New Oak" (rising leaders of the next generation) in our culture they understand quality and appreciate that price does not guarantee it, but quality is never cheap. For instance: The customer has had many pocket knives, but now they can afford buying the best one as opposed to buying many at the best price. For instance: A family can purchase name brand bed sheets down the street at a great price once every 3 to 4 years or they can buy bed sheets that will last (and feel better) for 8 to 10 years. The lifestyle is not promoting "in your face" look at what I have that others don't. It a quite unassuming inner confidence that inspires one to appreciate quality. (Pens, Sterling Belt Buckles, Leather Journals, glasses, the better beach chair, classic beer glass, best fishing lures, lamps, plates, fish / oyster knives, towels, etc,
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
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Diseño de inspiración
Most home page images will be of an outdoor "hero" shot. With logo placed somewhere and a promotion insert for the latest product that promotes a "New Oak Life". See file for example. It will not always be the mountains. Summer may be the beach, winter something else etc etc.
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