What is Race Jizz? It is a spray on product formulated to prevent dirt, rubber and other nasty stuff from sticking to body work while also giving a showroom fresh look. Off-road enthusiasts are expected to be our primary marketing target however anything that gets dirty will benefit from Race Jizz.
The Race Jizz logo should look at home at a SuperCross, Lucas Off-Road, Formula D or NHRA event while maintaining harmony with our Atomic NRG identity (see image of Atomic NRG Brake Cleaner).
Ideally there would be a different element/feel for each word. "RACE" could have an industrial, strong metal plate look (maybe weathered - worn) and JIZZ would be a splash of color (maybe metallic or shiny). Think strong, bold, fast, powerful and instantly recognizable wordmark.
Please see "metallic" logo pics below for "RACE" concept and "splat" images for "JIZZ" concept.
Not interested in out of the box fonts or squiggly interpretive hard to read graphics.
The Race Jizz aerosol can will be extra tall with lots of open space to use up. Having said that the Race Jizz logo can not disappear around the sides of the can. Front and center 80% of the Atomic NRG logo is visible on our brake cleaner.
THIS IS IMPORTANT: The Race Jizz logo/artwork will replace the brake rotor artwork on the can (see photo of can). The atom artwork (our brand name) will remain at the top of the product. The Race Jizz wordmark will be positioned just below. The Race Jizz can will be roughly 30% taller than the Brake Cleaner can in the photos.
The Race Jizz logo needs to be flexible for multiple layouts.
Also the logo should be sticker friendly both as a standalone sticker but also as a combo sticker with both the Atomic NRG and Race Jizz logos together.