Adelante means 'progress' or 'moving forward' in Spanish. This logo is for a program to help Latino adolescents avoid gang violence, substance abuse, and other risk behaviors. The youth live in low income, disadvantaged neighborhoods near a large US city. The Adelante program is positioned to support a consumer archetype, a 17 year old kid in the community named Victor. The program is positioned this way: "For Victor, ADELANTE is a PLACE that gives him strength and an edge in a world full of challenges."
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