Adhesive

Adhesive - A brand new advertising/web products and services business requires a top notch, clean and creative logo. Lots of freedom in the design brief to flex those creative muscles, help shape our new business!

Adhesive

Adhesive is a new business that deals with advertising/web products and services etc.  Its tagline is "Advertising that sticks" though this shouldn't be included with the logo (it can be used but the logo needs to be able to stand on its own).

The website address will be: http://www.ad-hesive.com

We have been thinking of separating out the AD from the HESIVE like in the above domain name separate with the dash. This puts the emphasis on the 'AD' as meaning advertising.  We'd be looking for the most creative way to do this while still maintaining a professional look and feel.

One idea we came up with was to have Adhesive text as if it were written on some selotape/scotch tape which adds the 'adhesive' element.  Note this is just one idea and we don't want to see 100 versions of this but would like to see a few. We like modern clean designs with depth, and would like to see something with a symbol and the word 'Adhesive'.  These can be separate or combined (ie: in the above the symbol would be the tape and the text together).  We are also leaning toward a web 2.0 style logo but this is not a requirement - we will consider all types of creative designs.

Our new logo should work well on a dark and light background, for use on the web and in stationery.  It should definately convert well to black and white - for use in newspaper advertising. There is no restriction on color use - be creative and impress us! :)

Here is the ratings in case we don't have time to give heaps of feedback (we will do our best though)...

Ratings System:

2 star and below - not really what we are after.
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - we really like the design and will make our final selections from these.

- modern, clean design with depth
- a symbol and Adhesive text in the logo
- suitable for light and dark background
- to be used in print and web environments
- creativity
- final file in vector format

- Designs that look like they are done in paint
- Designs that are not 'polished'